XXV Open Conference for Philology Students at St. Petersburg State University

Genre analysis of moves of wine tasting tutorials

Александра Дмитриевна Дмитриева
Докладчик
студент 4 курса
Санкт-Петербургский государственный университет

Общее языкознание (онлайн)
2022-04-18
16:00 - 16:20

Ключевые слова, аннотация

This study conducts a move genre analysis of two wine tasting tutorial videos from the video platform YouTube. To identify moves and their subsequent steps in the how-to genre the transcripts of videos were comparatively analyzed. The novelty of this work lies in the choice of creolized text as the research material. Genre analysis by J. Swales was used as the methodological basis for the study. The results of the study present the detected moves and steps and the information about their sequence, length and degree of obligation.

Тезисы

Nowadays, the how-tо genre is becoming increasingly popular. Previous studies of genre analysis of moves, first introduced by J. Swales, have mainly focused on the study of written texts of formal register. A common place for all researchers is the assertion that oral genres have not been sufficiently studied. That is why, in this study, a creolized text was chosen as the material. Two tutorial videos on wine tasting were selected from the video platform YouTube, as it currently is the most popular platform for posting how-to materials of a popular scientific nature. The selection was based on the number of views and the focus on discursive communities differing in scientific and entertainment orientations. A comparative analysis of video transcripts and annotations was conducted to define moves and their consequent steps in the genre of how-to tutorials on wine tasting.
The comparison revealed the following moves and steps: 1) Presentation of the topic; 2) Introduction of the speaker; 3) Warming up the audience; 4) Mechanics of tasting; 4.1) Colour; 4.2) Smell; 4.3) Flavor; 5) Conclusion.
The results of this study allow to judge the length of moves and whether they are obligatory or not. They can be used to supplement genre theory in terms of analyzing oral genres.